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Oxfam Ireland launch online appeal for East Africa
Oxfam Ireland recently launched its biggest ever emergency appeal for those affected by the catastrophic drought in East Africa. Over 12 million people are facing starvation in the region, so ease and...
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The 10 most mis-used words in press releases
Most newsdesks receive hundreds (if not thousands) of e-mails every day. A large portion are press releases that journalists will merely glance at before pressing ‘delete.’ Ask anyone working at a...
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2 for 1 Earlybird Offer – Expires this Friday!!
Today is the last day for you to avail of the 2for1 offer on the ‘How to build a tribe online’ and ‘Facebook for Business’ Masterclasses 2011
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The new definition of PR
The Public Relations Society of America has been running a campaign since last November to achieve an updated definition of the term ‘public relations’. The official definition was last updated in...
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How to customise your social updates
You’ve set up a Twitter and Facebook account for your brand. You’ve attracted a reasonable amount of followers and are regularly posting content to both. Happy days, right? Wrong. These days nearly all...
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Former presidential candidate Sean Gallagher to speak at the Media Future...
Former Presidential candidate Sean Gallagher will speak at the Media Future conference on May 15th, 2012. It will be the first time Mr Gallagher has publicly addressed his experiences in the recent...
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Blink announces 3 new PR account wins
Consumer public relations company BLINK has added three new accounts to its portfolio including new website DublinTown.ie, the Dublin Fashion Festival and GoCar. Having secured the account last month,...
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Top Apps for PR Professionals
We all know that the PR industry is undergoing rapid change and is becoming more fast-paced on an almost daily basis. Here are five apps that can help you keep track of all your professional goings-on....
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20 social media marketing myths busted
There are a lot of surprisingly common misconceptions about social media. This is especially true when it comes to businesses and how they use it. Here are 20 of the most common social media marketing...
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How to increase your Company’s Social Influence.
Social media is a vital tool companies can use to market and push the brand of their company. When a company does this it is important to do it correctly so the time you put in gives your company the...
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10 most misused words in press releases
Most newsdesks receive hundreds of e-mails every day. A large portion are press releases that journalists will merely glance at before pressing ‘delete.’ Ask anyone working at a newspaper or magazine...
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Multimedia press releases get 77% more views
Although no proof was ever needed, it has now been confirmed that press releases with multimedia content (i.e links, videos, and the like) give a remarkable increase in views, a 77 per cent increase...
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4 trends affecting PR departments
PR and marketing departments have faced a number of significant changes in recent years. Over the past few months, several more trends have led to major shifts in the role of the PR professional, among...
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5 golden rules for writing a press release
Writing a press release can be a hard thing to get right. If you want yours to be taken seriously and stand out from the crowd keep our golden rules in mind; 1. Make a good first impression; The first...
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ABC’s of writing a press release
Writing a press release may seem like a difficult thing to get right keep these basic tips in mind and it should become easier for you. A- Attention; It is important to grab attention from the...
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5 great press release ideas to ensure you make the news
Want to set your press release apart from the crowd and ensure it gets published? Try out these simple yet effective press release ideas: 1. News peg; One of the best ways to ensure your press release...
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10 need-to-know verbs to simplify your press release
We know by now that when it comes to press releases less is more. You need to make them simple and easy to read, no elaborate sentences or extravagant grammar. Why use three words when you can use one...
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5 tweet-size press release tips
Writing a press release can be daunting for beginners and even PR veterans may need a few helpful tips every now and then. Here are 5 tweet-size tips to help you with you press release, al under 140...
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5 unusual ideas to make your press release pop
Writing press releases can become difficult, particularly when you run out of fun ideas, this can show in your writing. Nobody wants to read a boring press release, so yours get rejected. Here are some...
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Writing a press release; what NOT to do
Writing a press release can be daunting and even more so when you’re trying to incorporate a whole load of advice and tips you have read. Sometimes its easier to know what NOT to do: 1. Don’t send...
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